Jeff Roe has been a top adviser to Virginia Gov. Glenn Youngkin and Sen. Ted Cruz, giving the Florida Gov. Ron DeSantis a powerful ally if he decides to run.
A super PAC urging Ron DeSantis to run for president has brought on top Republican strategist Jeff Roe, giving it a significant boost as the battle heats up between the Florida governor and former President Donald Trump.
Roe is joining Never Back Down PAC, a source familiar with the plans told NBC News. The super PAC was launched this month by Ken Cuccinelli, a former Trump administration official who has defected for the 2024 race and is playing a major role in laying the groundwork for DeSantis’ widely expected White House bid.
“Jeff Roe and the Axiom team have the experience, know-how, and the resources needed to elect the next president of the United States,” a source close to Never Back Down PAC said. “If DeSantis announces he’s running, Roe’s team will make the difference in getting him to overtake Trump in the primary.”